The mashup of moving the own homepage into a existing plattform seems to be a new trend. After the examples I gave of fhm-online.de (moved to facebook) and the agency Kamchatka moving to twitter now there is another example:
The label frenchconnection goes new ways with their online shop. It's totally launched and integrated at youtube.
The idea of product videos is not new, but to fokus the whole shop on this videos and have to videos not on their own homepage, but on youtube is a big step.
The whole shop can be seen here:
http://www.youtube.com/user/frenchconnection
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