Almost every company has a facebook-account. Some, especially in media have a twitter account too.
A few companies gave up their normal webpage and use only facebook, like the German version of the men's journal "FHM" with their site fhm-online.de.
Facebook with its possibility to embed pictures, galleries and videos seems to offer almost the same possibilities like a self-made homepage. And you can get a lot more direct feedback, word of mouth-marketing when you post funny or interesting things.
On the other hand it's a big step, to give up the own homepage totally. What if facebook blocks your site? What if facebook is down?
Back to the roots...
The argentine Agency Kamchatka goes even a step further and moved their homepage completely to twitter. It's sounds incredible, but it works far well, the handling and the structure of the site is easy understandable and you find all the necessary information. But I guess only an agency can move to such an extreme but very interesting step, might not working for a normal company...
This video explains how the site works:
Kamchatka Site Demo from Kamchatka on Vimeo.
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