Oct 27, 2010

Micropayment II

Last time I bloggt about micropayments I mentioned paypal only in a subordinate clause.
But yesterday paypal announced that they will soon offer a special service for micropayments. 

The advantage of paypal's service is, that they already have the infrastructure to make successful payments for both, buyer and seller. Many web users (included me) have already a proofed account, paypal has access to my bank data and I can easily load money on my account.
The success of the new model will depend from the charges every paying will cost. For payments less then 12$ there is not longer the fee of 0.35€ + 1,9%, but only 0,04€ + 5%.
Practically this means, if you pay 1€ for a virtual good you not longer pay 0,369€ (0,35 + 0,019) but only 0,09 € (0,04 + 0,05).
That makes micro payments a lot more attractive then it was before, if you pay only 9% instead of 36% charge.

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